Activision have announced that day one sales of Destiny have surpassed $500 million.
The publisher announced that the first days of sales of Destiny has made it the biggest and most successful launch of a new IP in history.
No sales numbers were given but do bear in mine that the conversion rates of some of the limited edition and special editions were a bit pricey for those outside of the US. The Ghost edition in the US is $150 where it is €230 in Ireland. Convert that Euro back to dollars and Activision received $293 in that one sale.
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”